Literally smells like the beach...In a good way!!
Trim the wick before every burn and allow the wax to fully melt to the edge of the jar especially on the first burn!
For Cotton Wicks: Cut off the black bits of the wick using wick clippers or scissors to shorten the wick to be about 1/4″
For Wood Wicks: Break off the black bits of the wick using fingers, wick clippers or nail clippers to shorten the wick to be about 1/8″